BBC NEWS | UK | Magazine | How a memory champ's brain works

BBC NEWS | UK | Magazine | How a memory champ's brain works: "It takes less than 30 seconds for the reigning World Memory Champion to recall the sequence of a pack of playing cards. In an hour, he can memorise 26 more packs. But can the secrets of memory grand masters help the rest of us find our car keys?

'I forget everything,' says World Memory Champion Ben Pridmore.

'I walk into a room and forget what I am doing there, open the fridge and wonder why I am looking in there. I am famously bad at being able to remember people's names and faces.'

And, it seems, appointments. When I arrive to interview Mr Pridmore, he has forgotten our scheduled encounter."